With a well-strategized plan, you can make sure that every single crucial content category on your website is divided into relevant market segments as well as landing pages.
This process is often a part of your landing page optimization, and the bottom line here is that with great optimization, you effectively ensure that all your target audiences can conveniently find what they are actually looking for on your website. This, in turn, elevates your landing pages into the stature of perfect lead generation pages.
1) Attractive design that draws attention
There is no denying the fact that the content of a landing page plays a crucial role in helping it achieve the desired success. But, equally important is its design and other visual elements. The design of a landing page should always be attractive, yet simple. Plus, the more intuitive it is, better!
Be mindful of the fact that you should highlight all essential elements in the page in a way that it does not escape the visitors’ eyes — for example, always make a point to place the call to action button in a position that the visitor can straight away see it after going through the core content. There are plenty of excellent landing page design tools that can help you accomplish this objective.
2) Keep it simple
Just like with all your other online marketing endeavors the key to having a great landing page lies in your ability to make things simple and user-friendly. No matter what you do, a landing page which is not easily understandable for the average visitor, will never accomplish the goal it was designed for. While creativity is good and can boost the charm of your landing pages, don’t compromise simplicity just for the sake of being creative.
3) Highlight your privacy policies
Consumers today are sensitive to privacy issues, and rightly so. No one in their right mind will risk falling victim to cyber-forgery or even an annoying spam campaign. Remember, your customers’ trust in you is a crucial factor, one that can make the difference between success and failure. Therefore, always make it a point to mention your privacy policies in a visible location on the landing page.
4) Do not ask for unnecessary information
Keep your landing page forms short and to-the-point. No one will be willing to spend 10-15 minutes answering questions on your subscription form. Ask only those questions that mean something for your business.
5) Promote social sharing
Don’t forget to place social sharing buttons on your landing pages. The point here is to encourage visitors to share the page on social media platforms such as Facebook or Twitter. By doing so, you will be getting exposure to more potential customers.
6) Make the page headline and the CTA similar
Always try and keep the message in both the CTA (call to action) and the landing page headline similar. This is an important landing page optimization tactic because the instant a visitor finds any noticeable difference between the two he may lose his trust in you.
Example: If a visitor clicked on a free-ebook CTA ends up on a page that barely says anything about a free ebook, it won’t take him more than a few seconds to abandon that page forever.