One of the most important tasks that you will perform on your blog is creating SEO links. Everyone has their beliefs about which types of SEO tasks are crucial and which are harmful, but the main thing to remember is that you have to complete them on a regular basis. SEO links are something that Google loves to see, but they had better be the right kind, or your site will be penalized.
The definition of good and valuable SEO links continues to change, and if you are not aware of the effect of the various types of links, then you may be asking for punishment from the search engines. The basic starting point for search engine optimization is for you to carefully research your keywords. Long-tailed keywords are still the most useful and powerful types of keyword to use.
Once you have discovered some long-tailed keywords that you know are completely relevant to your website, you are ready to begin creating some powerful backlinks. Here is a quick rundown on several linking methods that you want to avoid because they will affect your search engine performance:
1. Forum Profiles.
Many people have used the method of signing up in forums and using the profile provided to add a link back to their site. Most of the time people do not even bother to make sure that the forum they choose is relevant to their content. These kinds of links do nothing to enhance the ranking of a website.
2. Web 2.0 Blogs.
These are non self-hosted blogs, such as Weebly, Tumblr, and Blogger that usually contain a small article full of links pointing back to your website. These sites do not rank because they are not on a purchased domain name owned by the webmaster, and Google ignores them.
3. Domain Redirects.
This is the process of purchasing domains and then redirecting visitors to your main webpage. This used to provide a great deal of link juice, but with Panda and Penguin, this tactic has been completely blown out of the water.
4. Guest Posting.
Some webmasters will allow one another to post articles on their websites. If you plan to do a guest post, make sure that your content is worth reading. If your content provides no value or information, it will be classified as spam and you are wasting your time. Google views these kinds of posts as a “network” and penalizes all of the sites involved.
If you have been using any of these kinds of methods to get backlinks to your website, then you may have noticed that your ranking has dropped. The only real methods that work are those that are completely white hat.
Many webmasters have turned to online SEO optimization software to simplify their SEO tasks because it saves them a lot of time and effort. The main thing to keep in mind when it comes to SEO links is that the content that is provided with the link had better be valuable to readers.